Fireball Ian del Carmen and the Amazing $2 Google Home-Study Course

Like most online marketers, I keep a close eye on the active Internet info-product promoters. Naturally, this means I get hundreds of e-mails every day, promoting an endless array of mostly same-old stuff. It can be quite a time waster.

On the other hand, I learn a lot from watching the new rising stars of Internet marketing who burst onto the scene now and then. The latest case in point: Ian “Fireball” del Carmen.

If you want to see why he is huge success story in the making, just take a look at his latest promotion. And buy it, for heaven’s sake… you’ll learn a lot, and it costs a grand total of $2!

Buy now: Fireball Multimedia: Dominating Google Home Study Course

So what’s going on in this promotion?

Ian del Carmen is introducing a new product series - audio and video infoproducts for marketers, branded as “Fireball Multimedia” - following the now familiar “Butterfly Marketing” approach… but with some nice twists. And his execution is flawless.

The Butterfly formula, in brief

• sign up a large number of new prospects by giving away an initial low-cost product
• upsell these new customers with one-time offers (OTO’s)
• instantly recruit the new customers as affiliates
• make the real money by continuing to sell back-end to the list you’ve just built

With Fireball Multimedia / Dominating Google, here’s how the Butterfly spreads its wings:

• the giveaway: here it’s a high quality, genuinely useful audio info package for a ridiculously low price of $2
• OTO #1: offer private label rights to the same package for $67
• OTO #2: offer resell rights to the same package for $19 (if OTO #1 isn’t taken)
• provide access to the product through a membership site
• add value to the package, and cross-promote, by giving away additional free “Butterfly” packages from affiliated marketers (unadvertised bonus to the initial $2 product)

It’s really worth your while to buy this $2 promotion, then observe closely how the rest of the promotion unfolds. Not to mention, the product itself is a winner, full of surprisingly useful information about Google marketing tactics (no, not just AdWords… you’ll be surprised). It’s originally a WSO, or Warrior Special Offer package, that you could have bought rights to very recently on the Warrior Forum.

Apart from the Butterly methodology, the other thing to look at and learn is how skillfully Ian del Carmen uses the JV Manager membership and affiliate system. He is a follower of John DeLavera, and uses John’s JV Manager script better than John does it himself. Another lesson in seamless execution, that you can emulate.

Truth is, you could do exactly what Ian del Carmen has done in this promotion, for very little cash investment. He just works his tail off to get everything just right.

See it in action: Fireball Multimedia: Dominating Google Home Study Course

Let me know what you think!

Start Marketing with MySpace

There’s a bit of a buzz about MySpace among online marketers. The basic reason is obvious: MySpace gets a heck of a lot of traffic, and recent studies have been showing that - contrary to earlier assumptions - MySpace traffic converts well into sales and ROI.

But it’s also obvious that most Internet marketers don’t have much idea what to do with, or about MySpace.

Here’s a quick-start idea. Think of MySpace as another tool in your “virtual real estate” arsenal. When you decide to go into a niche, one of the basic things you do is grab a domain name with your keywords in it. This gives you a powerful head start in getting some brand profile and traffic for your new mini-site, blog or whatever.

Of course, the best keyword-rich domain names for good niches are long gone. Suppose you’re going into “whey protein supplements” as a new niche. Can you get wheyprotein.com? Nope. You’ll have to settle for something like… optimum-nutrition-whey.info.

The same sort of thing applies in MySpace. You want to get a keyword-rich MySpace name, both for brand identity when someone visits your “profile” - your page(s) within MySpace - and for search visibility inside and outside MySpace. In this case… www.myspace.com/wheyprotein.

As with domain names, good MySpace names are getting hard to find. But here at least, you are still coming to the game early. It’s a bit like the domain name market in the mid-1990s, if you move fast you can still get some prime virtual real estate within MySpace.

So here’s what you need to do:

Jump on MySpace.com right now, and get accounts for the key niches (or products, or services) you are already marketing, or thinking of getting into soon. You hardly need to know anything about MySpace to take care of this… just grab the real estate while you still can, and worry about developing it later, when you learn a bit more about how MySpace works.

Here’s how: (this is a 2-minute project)

1) find out if your keyword term is still available as a MySpace profile name: just add it to the end of http//www.myspace.com/ and see if it is already taken …

http://www.myspace.com/wheyprotein

(sorry, I already took that one yesterday!) (now try your own)

2) when you try a profile name that is still available, you’ll get a message immediately that says: “Invalid Friend ID. This user has either cancelled their membership, or their acccount has been deleted.”

3) grab the available profile: at the top of your browser window at MySpace.com, you should now see a link to “SignUp” - go ahead and click, then fill in the required info. I suggest you create a virtual identity, complete with a made-up name, age, gender, and an e-mail address you’ll use just for your work and development in this niche (create a GMail or Yahoo! Mail account for this purpose before you start).

4) complete the sign-up process: enter the “captcha” image characters to prove you’re human, then click “Skip for now” on the following screens that ask you to upload photos and invite your friends.

5) OK, you’ve got your account! Now get the profile name that you’ve already checked for availability. Click on the link where it says “Pick your MySpace Name/URL!”. Enter your chosen keyword term, confirm by doing it again, and submit. Congratulations!

Now you have all the time in the world to plan and learn how to use MySpace to promote in your niche. Start by exploring and browsing around MySpace for a few minutes. Then get some good, marketing-oriented information, learn the tricks of the trade.

I’ve looked at several available info products on this topic. The best of the lot has just been released by Andrew Fox of Dominating ClickBank fame. It’s a 2-hour audio and transcript package that’s quite affordable ($47 until the first run of 500 is sold… so don’t delay if you are interested in this).

Here you go: Find Out About MySpace Marketing

The reason I recommend this audio package highly is because it’s solid information from real, experienced, profit-making marketers. It will save you a lot of time getting started, it will give you powerful techniques that are hard to find out about anywhere else, and you get superior value for money.

The other products that claim to teach you how to market on MySpace are flimsy re-hashes of commonplace info that you can figure out by spending an hour on MySpace and searching Google. There’s a membership site that has useful information (SpaceHogs), but it’s a lot more expensive, and there’s a lot of extraneous info in there too (getting a gazillion untargeted MySpace friends using black-hat “adder” software, promoting your band, promoting survey-filling schemes etc.) that will just waste your time.

The bottom line here is: MySpace is a valuable place to be marketing in 2007, you have to move quick to get the prime virtual real estate there, and you can get going fast by listening to the 2-hour audio package put together by Andrew Fox:

Free Traffic With My Space

Don’t wait, there are only about 100 copies at the reduced price remaining, as I write this.