Benefit With Top Ecommerce Marketing Strategy

You might think that the best ecommerce marketing strategy is advertising.  Banner ads, one line text links and larger graphic ads on websites and in newsletters are one way to advertise.  It’s usually a fairly expensive way, though.  Especially if you have the graphics made to be eye-catching, like animations that are sure to get people to notice them.  But just because someone notices the person doing cartwheels on your graphic ad, that doesn’t mean they’re going to click it. And many people are so annoyed by ads, particularly moving, flashy ones, that they run software that automatically blocks them from ever having to see such things.  How are you going to reach them?

And even of those who see your ad, what percentage of them is likely interested in whatever you’re selling?  Like a billboard on a highway with everyone passing, not many are actually going to be looking for what’s in the advertisement.  So if you base your ecommerce marketing strategy on those kinds of ads, it’s kind of like throwing rocks into a crowd and hoping you accidentally hit someone.

There are techniques you can implement in your ecommerce marketing strategy, though, that are very focused and take much of the randomness and guesswork out of your plan.  Search engine optimization is an important part of your strategy.  This will help you design your content and web pages to get noticed by the search engines.  You’ll focus each page on certain keywords surrounding your business, and when someone’s searching on that phrase, your company comes up high in the search engine results.

At least that’s it in theory.  In reality, it’s not nearly so simple.  Just optimizing the content you already have will definitely help.  But the key to this type of ecommerce marketing strategy is to show new content on a regular basis.  This shows the search engines that the website is active and updated regularly with keyword rich content. As far as the search engines are concerned this makes one site more valuable and vital than another site with similar content that’s not updated as often. So an important part of your ecommerce marketing strategy should always be new content that’s also search engine optimized.

Four- to five-hundred words on each keyword is a good plan, at least to start with.  And care must be taken to make sure this content isn’t just attractive to search engines, but important to people, too. Gone are the days when site could list keywords or be filled with gibberish full of keywords just to get good rankings. Now it’s important that the content is there for more than just your ranking.  So your ecommerce marketing strategy has to address the quality of the content not just how many times a keyword might appear within it.

Where at one time a simply repetition of the keyword many times in a row might have attracted a good ranking, you should avoid this in your ecommerce marketing strategy because search engines recognize most of these tricks.

Start Marketing with MySpace

There’s a bit of a buzz about MySpace among online marketers. The basic reason is obvious: MySpace gets a heck of a lot of traffic, and recent studies have been showing that - contrary to earlier assumptions - MySpace traffic converts well into sales and ROI.

But it’s also obvious that most Internet marketers don’t have much idea what to do with, or about MySpace.

Here’s a quick-start idea. Think of MySpace as another tool in your “virtual real estate” arsenal. When you decide to go into a niche, one of the basic things you do is grab a domain name with your keywords in it. This gives you a powerful head start in getting some brand profile and traffic for your new mini-site, blog or whatever.

Of course, the best keyword-rich domain names for good niches are long gone. Suppose you’re going into “whey protein supplements” as a new niche. Can you get wheyprotein.com? Nope. You’ll have to settle for something like… optimum-nutrition-whey.info.

The same sort of thing applies in MySpace. You want to get a keyword-rich MySpace name, both for brand identity when someone visits your “profile” - your page(s) within MySpace - and for search visibility inside and outside MySpace. In this case… www.myspace.com/wheyprotein.

As with domain names, good MySpace names are getting hard to find. But here at least, you are still coming to the game early. It’s a bit like the domain name market in the mid-1990s, if you move fast you can still get some prime virtual real estate within MySpace.

So here’s what you need to do:

Jump on MySpace.com right now, and get accounts for the key niches (or products, or services) you are already marketing, or thinking of getting into soon. You hardly need to know anything about MySpace to take care of this… just grab the real estate while you still can, and worry about developing it later, when you learn a bit more about how MySpace works.

Here’s how: (this is a 2-minute project)

1) find out if your keyword term is still available as a MySpace profile name: just add it to the end of http//www.myspace.com/ and see if it is already taken …

http://www.myspace.com/wheyprotein

(sorry, I already took that one yesterday!) (now try your own)

2) when you try a profile name that is still available, you’ll get a message immediately that says: “Invalid Friend ID. This user has either cancelled their membership, or their acccount has been deleted.”

3) grab the available profile: at the top of your browser window at MySpace.com, you should now see a link to “SignUp” - go ahead and click, then fill in the required info. I suggest you create a virtual identity, complete with a made-up name, age, gender, and an e-mail address you’ll use just for your work and development in this niche (create a GMail or Yahoo! Mail account for this purpose before you start).

4) complete the sign-up process: enter the “captcha” image characters to prove you’re human, then click “Skip for now” on the following screens that ask you to upload photos and invite your friends.

5) OK, you’ve got your account! Now get the profile name that you’ve already checked for availability. Click on the link where it says “Pick your MySpace Name/URL!”. Enter your chosen keyword term, confirm by doing it again, and submit. Congratulations!

Now you have all the time in the world to plan and learn how to use MySpace to promote in your niche. Start by exploring and browsing around MySpace for a few minutes. Then get some good, marketing-oriented information, learn the tricks of the trade.

I’ve looked at several available info products on this topic. The best of the lot has just been released by Andrew Fox of Dominating ClickBank fame. It’s a 2-hour audio and transcript package that’s quite affordable ($47 until the first run of 500 is sold… so don’t delay if you are interested in this).

Here you go: Find Out About MySpace Marketing

The reason I recommend this audio package highly is because it’s solid information from real, experienced, profit-making marketers. It will save you a lot of time getting started, it will give you powerful techniques that are hard to find out about anywhere else, and you get superior value for money.

The other products that claim to teach you how to market on MySpace are flimsy re-hashes of commonplace info that you can figure out by spending an hour on MySpace and searching Google. There’s a membership site that has useful information (SpaceHogs), but it’s a lot more expensive, and there’s a lot of extraneous info in there too (getting a gazillion untargeted MySpace friends using black-hat “adder” software, promoting your band, promoting survey-filling schemes etc.) that will just waste your time.

The bottom line here is: MySpace is a valuable place to be marketing in 2007, you have to move quick to get the prime virtual real estate there, and you can get going fast by listening to the 2-hour audio package put together by Andrew Fox:

Free Traffic With My Space

Don’t wait, there are only about 100 copies at the reduced price remaining, as I write this.

Mike Filsaime’s Next Record-Setting Promotion: The Butterfly Marketing Manuscript

You have probably heard of Butterfly Marketing. BFM was master Internet marketer Mike Filsaime’s last big promotion. Mike Filsaime launched the product in January 2006, and his promotion was so successful that Butterfly Marketing sold out in just a few days, generating well over $1 million in sales, and setting Internet marketing records.

Tomorrow (Tuesday Aug.8 ), Mike is launching another promotion based on Butterfly Marketing, and I can pretty much guarantee you that it will be every bit as successful as the previous one. The gross sales numbers may not reach the million-dollar level, because the Butterfly Marketing Manuscript going on sale tomorrow is only $97 (vs. $1,497 of the original BFM product). But it will be huge.

And although I haven’t ever promoted a Mike Filsaime product before (more on this below), I fully recommend that you get the Butterfly Marketing Manuscript right away.

Get Butterfly Marketing Now!

I bought the Butterfly Marketing package. It is a combination marketing course and software package. The software is an all-in-one suite that allows you to build a hard-working membership and sales site that operates according to the methods and principles detailed in the marketing course.

Now the truth is, the actual Butterfly Marketing product that Mike Filsaime delivered back in January was kind of shaky. The product was delivered VERY late (more than a month after most people paid), the software was buggy, it lacked features that should have been in place before going on sale, and in truth, many purchasers were quite unhappy about the whole situation.

You see, Mike Filsaime is an outstanding marketer, but he’s kind of weak on product quality control and fulfillment. I already knew this before Butterfly Marketing, and so I wasn’t surprised at how things developed.

So why did I buy? Because I knew that Mike was actually selling something of great value, and I was willing to put up with the hassle in order to be one of a relatively small circle that got access to that information (the original product was limited to 1,000 copies).

In the end, things have turned out OK. With a million dollars in sales banked Mike’s developers have worked hard to get the software into better shape, and it is now a solid and valuable e-commerce site creator.

What about the course? That’s the good news part of this story.

When Butterfly Marketing shipped (late though it was), far and away the best part of the package was the Butterfly Marketing course, a 120-page printed manual. In those 120 pages, Mike Filsaime explains in detail his whole marketing technique, a step-by-step blueprint to selling services and products using his unique (and wildly successful) methods.

It’s so good that I read it cover-to-cover the day it arrived in my mail. I learned a great deal from the course, and I know that anyone trying to sell anything on the Internet - whether their own product, or affiliate sales - will get just as much out of it as I did.

In fact, I have to say that the Mike Filsaime method and this course manual are easily worth the full price of the original BFM package - $1,497! Not to mention that this time around, Mike is giving even more value to the manual, which is revised and expanded, and throwing in a set of “Mind Maps” that lay out the whole process in short form. Plus some great audio bonuses.

And now you can get the whole thing, the most valuable part of the original big-ticket package, for a measly $97. Just do it!

Butterfly Marketing Manuscript

PS: best of all - we know that the product is actually ready to ship, this time around !

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