Fireball Ian del Carmen and the Amazing $2 Google Home-Study Course

Like most online marketers, I keep a close eye on the active Internet info-product promoters. Naturally, this means I get hundreds of e-mails every day, promoting an endless array of mostly same-old stuff. It can be quite a time waster.

On the other hand, I learn a lot from watching the new rising stars of Internet marketing who burst onto the scene now and then. The latest case in point: Ian “Fireball” del Carmen.

If you want to see why he is huge success story in the making, just take a look at his latest promotion. And buy it, for heaven’s sake… you’ll learn a lot, and it costs a grand total of $2!

Buy now: Fireball Multimedia: Dominating Google Home Study Course

So what’s going on in this promotion?

Ian del Carmen is introducing a new product series - audio and video infoproducts for marketers, branded as “Fireball Multimedia” - following the now familiar “Butterfly Marketing” approach… but with some nice twists. And his execution is flawless.

The Butterfly formula, in brief

• sign up a large number of new prospects by giving away an initial low-cost product
• upsell these new customers with one-time offers (OTO’s)
• instantly recruit the new customers as affiliates
• make the real money by continuing to sell back-end to the list you’ve just built

With Fireball Multimedia / Dominating Google, here’s how the Butterfly spreads its wings:

• the giveaway: here it’s a high quality, genuinely useful audio info package for a ridiculously low price of $2
• OTO #1: offer private label rights to the same package for $67
• OTO #2: offer resell rights to the same package for $19 (if OTO #1 isn’t taken)
• provide access to the product through a membership site
• add value to the package, and cross-promote, by giving away additional free “Butterfly” packages from affiliated marketers (unadvertised bonus to the initial $2 product)

It’s really worth your while to buy this $2 promotion, then observe closely how the rest of the promotion unfolds. Not to mention, the product itself is a winner, full of surprisingly useful information about Google marketing tactics (no, not just AdWords… you’ll be surprised). It’s originally a WSO, or Warrior Special Offer package, that you could have bought rights to very recently on the Warrior Forum.

Apart from the Butterly methodology, the other thing to look at and learn is how skillfully Ian del Carmen uses the JV Manager membership and affiliate system. He is a follower of John DeLavera, and uses John’s JV Manager script better than John does it himself. Another lesson in seamless execution, that you can emulate.

Truth is, you could do exactly what Ian del Carmen has done in this promotion, for very little cash investment. He just works his tail off to get everything just right.

See it in action: Fireball Multimedia: Dominating Google Home Study Course

Let me know what you think!